The development cycle at Geninc: how to evolve from Brand Ambassador to franchisee?
- Mar 3
- 3 min read
The Geninc opportunity is based on a clear model: a structured development cycle through stages .
Every person who joins Geninc starts at the same level: Brand Ambassador.
The evolution then depends on:
Skills developed
Criteria met
Personal investment
The ability to develop other people
The ultimate goal of the journey: to become an entrepreneur and open your own franchise.
What is the Cycle of Development (COD) at Geninc?
The Cycle of Development (COD) is a structured plan that frames internal evolution.
It is divided into several stages:
Stage 1: On-the-job training and fundamentals
Stage 2: Consultant
Stage 3: Leader
Internship 3+: Core Consultant / Coach
Stage 4: Advanced Team Building
Stage 5: Franchisee in training
Stage 6: Franchise sponsor
Each internship is based on:
Technical skills (sales, communication)
Interpersonal skills (leadership)
Performance objectives
Measurable criteria
The system is transparent: everyone starts from the same point.
Stage 1: The Basics — Learning the Field
The first steps are based on:
Understanding Direct Marketing
Learning to sell face-to-face
Stepping outside your comfort zone
Managing your time
The terrain is central to the model.
This is where they develop:
Trust
Objection handling
Adaptability
The discipline
Stages 2 & 3: Becoming a consultant and then a leader
From stage 2 onwards, career progression is no longer solely based on sales.
It is based on:
Team management
Recruitment
The training
Leadership
Stage 3 introduces key skills:
Weekly coaching
Understanding the pipeline
Team organization
Performance management
Development becomes collective.
Stage 5: Franchisee in training
As Romain explains:
“I’m at stage 5 right now. […] It’s just before the stage I’m aiming for, which is to be a franchise.”
Stage 5 marks an entrepreneurial transition.
To become a franchisee, you need to:
Reaching a certain sales volume
Building and stabilizing a team
Develop management skills
Understanding accounting and profitability
“That’s what’s cool about the evolution part, it’s that you learn new skills that allow you to surpass yourself.”
Continuing education:
a pillar of the model
Development is not solely based on land.
Each day :
Sales training
Management
Business management
Accounting
Romain clarifies:
“Every morning we have training sessions […] on how to manage a business.”
Events like the Entrepreneur MeetUp also allow you to exchange ideas with up to 10 interns and experienced franchisees.
The land: the engine of development
Geninc works with:
Associations (donor recruitment)
Commercial brands (direct sales)
The face-to-face interaction allows for:
Rapid progress
A sense of responsibility
Constant learning
“We’re going to go door-to-door. […] For me, it’s like a game. It’s what allows us to grow personally.” Romain – Stage 5, franchisee in training
Why is this model different from a traditional job?
In a traditional job | In the Geninc model |
Evolution often depends on time | Progress depends on performance |
Responsibilities are limited | Skills are transferable. |
Learning is segmented | The ultimate goal is entrepreneurial |
The development cycle transforms a Brand Ambassador into an entrepreneur.
FAQ -
Does everyone start at the same level at Geninc?
Yes. Everyone starts as a Brand Ambassador.
How to become a Geninc franchisee?
By successfully completing the various stages, meeting performance criteria, and developing a team.
Do you need a degree in management?
No. Skills are learned gradually through on-the-job training and internal training.
Is the model based solely on sales?
No. It includes leadership, administration, accounting, recruitment and management.
Conclusion
The Geninc development cycle is based on a simple principle:
→ Investing in oneself
→ Develop skills
→ Develop other people
→ Become an entrepreneur.
To learn more about the Geninc model, contact us!
