From Brand Ambassador to Geninc Franchisee in 2 Years: Mohaz & Fares' Journey in Brussels

In March 2024, two brothers joined the Geninc network as Brand Ambassadors. In June 2026, they officially opened their franchise in Brussels. Between the two: two years of consistency, curiosity and family-driven work. Here is their story.

Who are Mohaz and Fares?

Mohaz and Fares are two brothers from Brussels who joined the Geninc network in March 2024 as Brand Ambassadors. From the start, something set them apart: natural curiosity, maturity in their work ethic, and a habit of asking the right questions to grow quickly.

Two years later, they took the next step. In June 2026, they officially became Geninc franchisees — an opening that marks the culmination of a journey built step by step, together as brothers.

A journey built on three pillars: consistency, curiosity and maturity

Consistency as the main driver

Mohaz and Fares didn't experience overnight success. They built their results week after week, never wavering from their discipline. That consistency in effort is what made them stand out — and what brought them where they are today.

Curiosity that accelerates growth

Within the Geninc network, the fastest-growing members aren't always the most talented — they're usually the most curious. Mohaz and Fares always sought to understand, to question, to learn. That mindset allowed them to progress through their Pathway faster than most.

Rare maturity for young entrepreneurs

Opening a franchise means taking on real entrepreneurial responsibility. The maturity with which Mohaz and Fares approached every stage of their journey — including moments of doubt — is one of the reasons this opening felt inevitable within the Geninc network.

Opening a franchise as brothers: a strength, not a risk

Trust built before the business

Before being business partners, Mohaz and Fares are brothers. The trust between them predates any professional relationship — giving them a solidity when facing challenges that few business partnerships can match.

Natural complementarity

In a duo, each person brings what the other doesn't have. This complementarity, rooted in a solid family bond, is a real competitive advantage for their Geninc franchise in Brussels.

What their journey says about the Geninc model

The story of Mohaz and Fares is not an exception. It's a concrete demonstration of what the Geninc model enables for those who commit to it: start from scratch, build results, and reach franchise level within a few years. March 2024 → June 2026. Two years. A Pathway taken seriously. A franchise opened in Brussels.

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How do you go from Brand Ambassador to Geninc franchisee?

The journey is based on progressing through the Geninc Pathway: consistent results, team development, skill-building and entrepreneurial maturity. Mohaz and Fares completed this journey in two years.

How long does it take to become a Geninc franchisee?

There is no fixed timeframe — it depends entirely on each member's consistency and commitment. Mohaz and Fares reached franchise level approximately two years after starting as Brand Ambassadors.

Can you open a Geninc franchise as a family?

Yes. Family franchise openings, like that of Mohaz and Fares in Brussels, are possible within the Geninc network. Mutual trust and complementarity between partners are major advantages in this type of project.