Back in the Field: What Simon Murphy Experienced withGeninc’s Brand Ambassadors in Paris
In short: Simon Murphy, Founder of Geninc, spent two days in the field with the Brand Ambassadors in Paris, reaffirming the “Built From The Field” value — staying connected to the reality of the field, beyond numbers and technology.
Last week, Simon Murphy, Founder of Geninc, spent two days in the field alongside the Brand Ambassadors of the Paris franchises. A look back at an experience that echoes a core belief of the network: the field remains the best classroom.
A Core Geninc Value: “Built From The Field”
Staying Close to the Field, Not Just Remembering It
At Geninc, one value guides decisions: “Built From The Field.” For Simon Murphy, it isn’t about nostalgia. It isn’t about remembering where we came from, it’s about staying close enough to still feel it.
Two Days of Door-to-Door with the Paris Brand Ambassadors
What Hasn’t Changed in 30 Years
Simon Murphy was a Brand Ambassador himself for many years across English-speaking markets. Thirty years on, while accompanying Geninc’s Brand Ambassadors in Paris, he found the sensations were intact: the nerves before the first knock, reading body language in seconds, the art of a good question, real listening, and the ability to get knocked back and go again anyway
The New Generation of Brand Ambassadors, From the Inside
He describes Brand Ambassadors who are “energetic, sharp, endlessly positive” — a new generation he watched find their feet in real time, door after door.
Why the Field Must Stay the Reference Point, Even in the Data Era
For Simon Murphy, no technology or data should replace a direct understanding of the field: what it actually feels like on the doorstep, just before the door opens. A belief that runs through Geninc’s culture at every stage of the journey.
What This Visit Says About the Geninc Network
This kind of visit illustrates a simple reality: at Geninc, leadership doesn’t run the network from a distance. It stays in touch with Brand Ambassadors, from their first nerves to their first wins, a closeness that feeds training, support, and culture at every stage of the Pathway
FAQ -
Who is Simon Murphy?
Simon Murphy is the Founder of the Geninc network.
Why do leaders go into the field?
To stay connected to the reality of the Brand Ambassador role and keep feeling what every network member experiences day to day, beyond numbers and reports.
What is Geninc’s “Built From The Field” value?
It’s the belief that company decisions should stay connected to real, on-the-ground experience, rather than relying solely on technology or data.
Where did this field immersion take place?
Simon Murphy spent two days with Geninc’s Paris franchises, alongside Brand Ambassadors doing door-todoor
What skills does door-to-door build in a Brand Ambassador?
Managing nerves, quickly reading body language, asking good questions, active listening, and the ability to bounce back after rejection
